Kevin Bailey, Chief Analyst and Founder at Synergy Six Degrees talks about the evolving nature of data protection focusing on the 3-2-1 backup strategy and its relevance in modern cybersecurity. Kevin challenges traditional data protection methods, emphasizing the increasing sophistication of cyber-attacks and the importance of protecting active data. The discussion includes insights into backup vendors' roles, the effectiveness of recovery time objectives (RTO), and the impact of technological advancements like AI on cybersecurity.