From humble beginnings to making waves on TikTok, join us on this exhilarating journey with Matthew Pham, the dynamic owner of a thriving IGA grocery store chain, on this episode of The Sevo Show.

Discover how a Vietnamese immigrant family managed to turn a corner store into a renowned brand across Australia. Hear Matt's candid discussion on how he embraced his role in the family business after years of exploring economics and how social media has changed his world. From winning prestigious awards to being crowned as the 'IGA guy on TikTok', Matt’s story is one of inspiration and aspiration.

If you've ever wondered about the intersections of family, business, and social media, this is one conversation you won't want to miss! Don’t forget to tune in till the end for the spicy ‘Red Mic’ segment that will tickle your curiosity!

Pham Group IGA's TikTok Page: https://www.tiktok.com/@phamgroupiga