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Share 233. Pricing Secrets: Charge What You’re Really Worth (Without Underselling Yourself)
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233. Pricing Secrets: Charge What You’re Really Worth (Without Underselling Yourself)
Are you struggling to price your products or services correctly? Many small business owners undervalue their offerings because they tie price to worthiness or time spent rather than the real value they provide. In this episode, April Porter dives into the key principles of pricing that actually reflect the impact you deliver.
You’ll learn:
Why worthiness and time aren’t the right metrics for pricing your services.
How to identify the true pain points of your customers and set prices that match the solution you provide.
Why undervaluing your services can actually turn potential clients away.
How to leverage emotional intelligence and customer psychology to determine pricing that sells.
Real-life examples from consulting with franchisors, coaches, and service businesses that highlight how pricing affects perception and results.
Plus, April shares an opportunity for hands-on help with pricing and customer avatars in an upcoming Q1 workshop. If you want to stop leaving money on the table and confidently price your business offerings, this episode is for you.
Links & Resources Mentioned in This Episode:
Customer Avatar Workshop Waitlist
Facebook Group for Pricing Feedback
Whether you’re selling coaching services, products, or home services, this episode will give you the tools and mindset shift to price with confidence and purpose.
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By April Porter
5
2525 ratings
Are you struggling to price your products or services correctly? Many small business owners undervalue their offerings because they tie price to worthiness or time spent rather than the real value they provide. In this episode, April Porter dives into the key principles of pricing that actually reflect the impact you deliver.
You’ll learn:
Why worthiness and time aren’t the right metrics for pricing your services.
How to identify the true pain points of your customers and set prices that match the solution you provide.
Why undervaluing your services can actually turn potential clients away.
How to leverage emotional intelligence and customer psychology to determine pricing that sells.
Real-life examples from consulting with franchisors, coaches, and service businesses that highlight how pricing affects perception and results.
Plus, April shares an opportunity for hands-on help with pricing and customer avatars in an upcoming Q1 workshop. If you want to stop leaving money on the table and confidently price your business offerings, this episode is for you.
Links & Resources Mentioned in This Episode:
Customer Avatar Workshop Waitlist
Facebook Group for Pricing Feedback
Whether you’re selling coaching services, products, or home services, this episode will give you the tools and mindset shift to price with confidence and purpose.