You are an advertising agency. You are aware of the existential threat posed by AI. Not only to you, as a creative agency, but also to your industry.

Why would you then use this technology, AI, to cheat? In order to win an award? An award some fear—yourself included—might render your agency, your industry, obsolete by the technology you used to cheat?

This is the conundrum Henry Gomez and I dissect today on The Brief Bros.