High-performing cultures aren’t built by rules—they’re built by leaders who take full responsibility.

In this episode of World’s Greatest Boss, I’m joined by Andrew Horn, executive coach to CEOs at companies like TOMS and Hinge, and the founder of Tribute.co. After scaling his startup to 120 employees and overseeing a successful exit, Andrew now dedicates his work to helping founders, CEOs, and leadership teams master relational leadership—a framework that fosters trust, accountability, and real cultural change.

We dive deep into Andrew’s 5-step framework for moving from reactivity to conscious leadership. You’ll learn how to identify your own unmet needs, how to respond to conflict without judgment, and how to create small rituals that lead to big cultural impact.

Whether you lead a small team or a growing company, this conversation will challenge you to lead with intention—and give you tangible tools to help your team thrive.

What You’ll Learn in This Episode:

• [04:00] Why Andrew chose to focus on people after exiting his company
• [08:00] What is relational leadership?
• [09:45] The 5 core skills of relational leadership
• [13:00] Why unmet needs create most workplace tension
• [14:00] The “5 A’s” framework for resolving tension and unmet needs
• [17:00] Using nonviolent communication to provide feedback
• [25:30] Rituals and tools for building a culture of growth

Resources Mentioned:

• Book: The 15 Commitments of Conscious Leadership
• Book: Nonviolent Communication by Marshall Rosenberg
• Tool: Bonusly – peer recognition platform

Connect with Andrew Horn:

• Website: andrewhorn.com
• Instagram: @itsandrewhorn
• Blog: Relational Leadership Substack – new articles every Wednesday
• Retreats: The Junto – men’s leadership retreats

Connect with Jackie:

• LinkedIn: linkedin.com/in/jackiemkoch
• Learn more: peopleprinciples.co