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234: J.J. Kaye - “The quality of the design is only going to be as good as the thinking that you put behind it.”
## Guest
J.J. Kaye – [High Pressure Zone](http://www.highpressure.zone/)
## Summary
In this episode of the Less Doing Podcast, Ari and Nick chat with [J.J. Kaye,](https://www.linkedin.com/in/jjkaye) a designer who looks beyond the aesthetic value of art and applies business applications to design strategy. Having worked with several companies to develop successful brands, J.J. has incredible insights into where the worlds of design and business currently collide, and where they will collide in t
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By Ari Meisel## Guest
J.J. Kaye – [High Pressure Zone](http://www.highpressure.zone/)
## Summary
In this episode of the Less Doing Podcast, Ari and Nick chat with [J.J. Kaye,](https://www.linkedin.com/in/jjkaye) a designer who looks beyond the aesthetic value of art and applies business applications to design strategy. Having worked with several companies to develop successful brands, J.J. has incredible insights into where the worlds of design and business currently collide, and where they will collide in t