Taco Bell made headlines when it opened a 70-room pop-up hotel in August in Palm Springs, California.

It was a marketing scheme that lasted four days.

The day The Bell Hotel began to accept reservations, it sold out in two minutes.

The guaranteed novelty of staying in a Taco Bell hotel obviously paid off for the company, but it’s not the only fast food business that has ventured into the hotel space.

Ten years ago, Simon Woodroffe, founded YO! Sushi, which delivers food on a conveyor belt and has robots that deliver drinks. Woodroffe went on to use his technology and design prowess to co-create Yotel hotels with Gerard Greene.

Yotel began with technology-enabled sleeping cabins at airports.

Today, Yotel Hotels & Resorts is a sustainable hospitality company that recently launched an ambitious plan to expand its presence around the world.

In this episode we talk with Hubert Viriot, CEO of Yotel Hotels & Resorts for the past five years, about the company’s growth strategy.

Also featured is Christopher Grey, chief technology officer at Intelity, which recently teamed up with Yotel to scale its innovative, tech-forward guest-services platform.

And we include some audio clips of Woodroffe talking about the early vision for Yotel.