Nick Goellner of <a href="https://www.makingchips.com/">https://www.makingchips.com/</a> joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic. 
Connect with Nick on LinkedIn: <a href="https://lnkd.in/dvNFGhu">https://lnkd.in/dvNFGhu</a> 
Christoph's Content Performance Culture Book: <a href="https://authenticstorytelling.net/content-performance-culture-book/">https://lnkd.in/ekVACUG</a> 
Christoph's blog: <a href="https://lnkd.in/bDTft_d">https://lnkd.in/bDTft_d </a>
More podcast episodes: <a href="https://lnkd.in/eYsZuzr">https://lnkd.in/eYsZuzr</a>

Nick Goellner of https://www.makingchips.com/ joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic. Connect with Nick on LinkedIn: https://lnkd.in/dvNFGhu Christoph's Content Performance Culture Book: https://lnkd.in/ekVACUG Christoph's blog: https://lnkd.in/bDTft_d More podcast episodes: https://lnkd.in/eYsZuzr

Nick Goellner of <a href="https://www.makingchips.com/" rel="noopener noreferrer">https://www.makingchips.com/</a> joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.&nbsp;
Connect with Nick on LinkedIn: <a href="https://lnkd.in/dvNFGhu" rel="noopener noreferrer">https://lnkd.in/dvNFGhu</a>&nbsp;
Christoph's Content Performance Culture Book: <a href="https://authenticstorytelling.net/content-performance-culture-book/" rel="noopener noreferrer">https://lnkd.in/ekVACUG</a>&nbsp;
Christoph's blog: <a href="https://lnkd.in/bDTft_d" rel="noopener noreferrer">https://lnkd.in/bDTft_d&nbsp;</a>
More podcast episodes: <a href="https://lnkd.in/eYsZuzr" rel="noopener noreferrer">https://lnkd.in/eYsZuzr</a>

235: Why content should be thought of as a product - a chat with Nick Goellner

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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235: Why content should be thought of as a product - a chat with Nick Goellner

235: Why content should be thought of as a product - a chat with Nick Goellner