The Simplifiers Podcast

236: How to gamify your sales strategy - with Kimba Cooper (PART ONE)


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Wouldn't it be fun to gamify your sales strategy? Especially if it means that you can hit your sales goal faster with a playful spirit and a little more ease… that sounds good to me!

My special guest today is gamification consultant Kimba Cooper and she's simplifying how to gamify your sales strategy. Why do we as humans like to play games so much? Kimba shares her insight and helps us better understand what it is about games that make them so compelling, what elements motivate people to play, and how we can translate this into our work.

Here's how.

My special guest today is Kimba Cooper and she's simplifying how to gamify your sales strategy.

We tackle and simplify all aspects of it, including:

  • First things first - she defines what "gamification" is and why it could help your sales team sell more products and services, in the long run
  • In what ways you should NOT gamify your work and the one key ingredient all gamification needs, every single time
  • How to gamify various elements in the customer buying journey to help boost engagement in the sales cycle
  • What pitfalls you must avoid in your gamification strategy either with your clients, prospects, and/or with your internal team
  • …and ultimately, what brands are doing gamification really well out there in the world that you should know about.

All this month, we are focused on the theme of "Adventure + Play" to shake things up a bit… bring a lighter energy to the table to work with.

You can do it, I believe in you… it's time to simplify!

Q: Are you ready to gamify your sales strategy? If yes, this one is for you.

It's time to #DoTheThing

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Show notes available with all links mentioned here:https://thesimplifiers.com/podcast/kimba-cooper-gamify-your-sales-strategy-part-one

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The Simplifiers PodcastBy Mary Baird

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