Dan Swift: “Our mission is to modernise b to b sales by empowering customer-facing teams to us social media and digital tools – with compassion for the buyer – to help them build their empires.”

Building trust and showing an appropriate level of vulnerability is the optimal way, to engage decision makers.

Social selling is using a mix of content to engage.

Use the 50/25/25 rule.

You can start this process and apply to your pipeline today.

Adopting a new playbook is vital to stay relevant in these changing times.

Be compassionate to your sales leadership and manage upwards proactively.

Which of these resonated with you?

Love to know your thoughts and suggestions for future guests on the show: