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Share 236: “Stop Giving So Many CTAs” & 2 Other B2B Hacks You Can’t Live Without w/ Randy Frisch, Katie Cantwell, and Tyler Lessard
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236: “Stop Giving So Many CTAs” & 2 Other B2B Hacks You Can’t Live Without w/ Randy Frisch, Katie Cantwell, and Tyler Lessard
We talk a lot about using marketing and sales tactics that re-humanize B2B and make it personal.
This episode isn’t just a one scoop of B2B sales and marketing tactics. It’s the full ice cream sundae. Three phenomenal guest speakers gave a fast-fire panel from our #FlipMyFunnel Conference, and we have it all right here.
They offered simple, down-to-Earth, best sales and marketing practices you can use today, at the office, right now.
They each unpacked their version of re-humanizing B2B, talked about video, AI, and how to equip your entry-level employees.
Don’t miss this buffet of thought leadership.
Katie Cantwell — Director of Sales at Showpad. Previously, Director of Sales at Oracle, and Owner of Loyalty at Audi.
Tyler Lessard — Fearless 50 Marketer and VP of Marketing at Vidyard.
Randy Frisch — Co-founder, CMO, and president of Uberflip.
The moderator for this panel was the rockstar Bob Perkins, founder and chairman of the AA-ISP (American Association of Inside Sales Professionals).
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By Sangram Vajre
4.9
164164 ratings
We talk a lot about using marketing and sales tactics that re-humanize B2B and make it personal.
This episode isn’t just a one scoop of B2B sales and marketing tactics. It’s the full ice cream sundae. Three phenomenal guest speakers gave a fast-fire panel from our #FlipMyFunnel Conference, and we have it all right here.
They offered simple, down-to-Earth, best sales and marketing practices you can use today, at the office, right now.
They each unpacked their version of re-humanizing B2B, talked about video, AI, and how to equip your entry-level employees.
Don’t miss this buffet of thought leadership.
Katie Cantwell — Director of Sales at Showpad. Previously, Director of Sales at Oracle, and Owner of Loyalty at Audi.
Tyler Lessard — Fearless 50 Marketer and VP of Marketing at Vidyard.
Randy Frisch — Co-founder, CMO, and president of Uberflip.
The moderator for this panel was the rockstar Bob Perkins, founder and chairman of the AA-ISP (American Association of Inside Sales Professionals).