In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell sits down with Justin Freishtat, entrepreneur, investor, and sales leader, to discuss what it takes to build modern, scalable businesses. Justin shares his journey of scaling Heartland Foods to over $87 million in revenue before its acquisition by a private equity firm, and how that experience shaped his transition into capital advisory, investing, and personal brand building.

Throughout the conversation, they explore why authenticity and emotional intelligence have become the most underutilized skills in sales today, how to flip lead generation from outbound to inbound, and how high performers reframe fear, build resilience, and maintain momentum over the long term.

Justin Freishtat is an entrepreneur, investor, and sales leader with experience building and scaling high-growth companies. After spending over a decade growing Heartland Foods to more than $87 million in revenue before its acquisition in 2022, he now works in capital advisory, fund management, and private investing across real estate and private equity, while helping individuals and businesses grow their brands and drive revenue through modern sales and marketing strategies.

00:20 Introduction to Justin Freishtat 01:30 Scaling Heartland Foods: Lessons Learned 05:08 The Power of Authenticity in Branding 06:18 Building Relationships in Mortgage & Real Estate 08:34 Underutilized Sales Habits for Success 11:33 The Role of Physical & Mental Health in Performance 18:28 Comeback Stories and Long-Term Resilience 19:25 Reframing Fear and Staying in Momentum 22:15 Goals vs. Dreams: What Actually Drives Progress 23:35 Why Daily Actions Matter More Than Motivation 28:21 Curiosity, Learning, and Tactical Leveling Up 29:52 Building a Personal Brand That Creates Inbound Opportunity 32:11 Playing the Long Game in Business

Connect with Justin: Instagram | LinkedIn

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