Enterprise Sales Show

#237 How to Stay Relevant part 1


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Dan Swift recommended we adopt a new enterprise sales playbook
@danswift
50% of enterprise sales is 90% personal
Daniel coyle from book The culture code:
"Problem: Your relationship lacks Trust
Remedy: Get Vulnerable and Stay Vulnerable
1. Make Sure the Leader Is Vulnerable First and Often
Group cooperation is created by small, frequently repeated moments of vulnerability. Of these, none is more powerful than the moment when a leader signals their vulnerability. As one Navy SEALs commander puts it, I screwed that up are the most important words any leader can say."
Red Arrows are similar where the squadron leader goes first on feedback of his own performance.
It takes practice, rehearsal, and willingness to be not very good to start.
• Dale Carnegie improve communication, influence, and leadership
Become a friendly person by:
o genuinely interested in people.
o talk in terms of others peoples interest.
Win people to your way of thinking
o yes yes set, honestly to see from their point of view.
Be a leader
o Ask questions and discover more
o Let them save face
• Matthew Syed:
o "The evidence also shows that the most successful givers are strategic, seeking out diversity but cutting off selfish people who seek to exploit them. As one researcher put it: "a giving attitude is a powerful asset when allied to social intelligence."
David Ogilvy quote:
“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.” .”...I would add enter their world with a genuine intent to enhance their career and life.
My deepest desire is that we all come out of this situation, having unlocked resources within ourselves that we previously didnot think existed. My passion is bringing out the best in people
Thank you for your attention, please do feel free to pass onto anyone whom you believe would benefit from this perspective at present.
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Enterprise Sales ShowBy Adrian Evans