Nothing sticks in your memory like the scent of perfume. It’s right up there with the smell of fresh-cut grass, flowers in spring, or baking cookies. And the perfume business is worth more than $31 Billion dollars globally! Wow! But in a world of fragrances, how do you find just the right scent for you?

Our next guest on the BrandBuilders Podcast has the answer: She makes them! Katrina Sellers is a self-proclaimed “perfume nerd” who started her own custom fragrance business, Jules & Vetiver, right here in Charlotte. And unlike those super-secret big companies, Katrina lets you know exactly what’s in the bottle, and helps you choose it. It’s become a pretty cool business and she joins us now to talk about it.