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238. Chargebacks Can Cost You Thousands — Here’s How to Win Them
Chargebacks can feel like a punch in the gut—especially for small business owners and franchisees who are already operating on tight margins. In this episode, April Porter breaks down exactly what a chargeback is, why it’s so costly, and how to successfully fight back when one hits your business.
You’ll learn why chargebacks can cost three times the original transaction, how to prevent them before they happen, and the exact steps April uses to win chargeback disputes—even when banks often side with customers.
This episode is a must-listen if you accept credit cards, sell subscriptions, or offer services online.
What You’ll Learn in This Episode
What a chargeback actually is and why banks default to siding with customers
The true financial impact of chargebacks on small businesses
Why using chargebacks as a customer is unethical—and how that behavior comes full circle
The first email you should send when you’re notified of a chargeback
How to resolve disputes directly with customers (before the bank gets involved)
Why your statement descriptor matters—and how it can unintentionally trigger chargebacks
What evidence banks look for when deciding a chargeback case
How to document proof using screenshots, CRM data, and transaction records
April’s step-by-step system for organizing chargeback evidence in a Google Doc
How transparency and clear terms protect you long-term
Resources & Links Mentioned
- Franchisee & Small Business Secrets Facebook Group Join the community and submit your chargeback evidence for feedback
- Ask April Porter: https://AskAprilPorter.com
- Secretsos™: https://Secretsos.com
- Submit a Question for April: https://info.secretsos.com/widget/form/9kjoRZJXsQJkZUmK2xpV
Key Takeaway
Chargebacks aren’t just annoying—they’re expensive. But when you stay proactive, document everything, and respond strategically, you can win chargebacks and protect your cash flow. Calm, clarity, and evidence always beat panic.
Join the Conversation
Have you dealt with a chargeback recently?
What evidence helped—or hurt—your case?
👉 Share your experience inside the Franchisee & Small Business Secrets Facebook group and learn how to strengthen your defense going forward.
View all episodes
By April Porter
5
2525 ratings
Chargebacks can feel like a punch in the gut—especially for small business owners and franchisees who are already operating on tight margins. In this episode, April Porter breaks down exactly what a chargeback is, why it’s so costly, and how to successfully fight back when one hits your business.
You’ll learn why chargebacks can cost three times the original transaction, how to prevent them before they happen, and the exact steps April uses to win chargeback disputes—even when banks often side with customers.
This episode is a must-listen if you accept credit cards, sell subscriptions, or offer services online.
What You’ll Learn in This Episode
What a chargeback actually is and why banks default to siding with customers
The true financial impact of chargebacks on small businesses
Why using chargebacks as a customer is unethical—and how that behavior comes full circle
The first email you should send when you’re notified of a chargeback
How to resolve disputes directly with customers (before the bank gets involved)
Why your statement descriptor matters—and how it can unintentionally trigger chargebacks
What evidence banks look for when deciding a chargeback case
How to document proof using screenshots, CRM data, and transaction records
April’s step-by-step system for organizing chargeback evidence in a Google Doc
How transparency and clear terms protect you long-term
Resources & Links Mentioned
- Franchisee & Small Business Secrets Facebook Group Join the community and submit your chargeback evidence for feedback
- Ask April Porter: https://AskAprilPorter.com
- Secretsos™: https://Secretsos.com
- Submit a Question for April: https://info.secretsos.com/widget/form/9kjoRZJXsQJkZUmK2xpV
Key Takeaway
Chargebacks aren’t just annoying—they’re expensive. But when you stay proactive, document everything, and respond strategically, you can win chargebacks and protect your cash flow. Calm, clarity, and evidence always beat panic.
Join the Conversation
Have you dealt with a chargeback recently?
What evidence helped—or hurt—your case?
👉 Share your experience inside the Franchisee & Small Business Secrets Facebook group and learn how to strengthen your defense going forward.