Dan Swift recommended we adopt a new enterprise sales playbook

• Place to start Growth mindset as the gateway to resilience, grit and adaption itself:

What is your attitude to Failure – an experiment or verdict?

What is your attitude to Feedback – ignore or breakfast of champions?

What is your attitude to new perspectives – curious or closed know it all?

What is your attitude to learning from others – humble or already an expert in your field?

Rob Howes know the:

o Fear/Risk

o Greed/opportunity and leverage points

o Ambition/Ego and doubts… of economic buyers

50% of enterprise sales is 90% personal

Anant Patel:

Make your line manager look golden

David Ogilvy quote:

“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”...I would add enter their world with a genuine intent to enhance their career and life.

My deepest desire is that we all come out of this situation, having unlocked resources within ourselves that we previously didnot think existed. My passion is bringing out the best in people

Thank you for your attention, please do feel free to pass onto anyone whom you believe would benefit from this perspective at present.

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