Matt sits down with Waxhead co-founder Shannon Kenner. Waxhead makes natural sunscreen and skincare products that are made ethically, sustainably, and are non-toxic. 

Shannon and his Kari are completely dedicated to educating the public about what healthy sunscreen really looks like. Their story of kickstarting Waxhead started with the notion that they wanted to start a B2C company after each having a robust career in B2B marketing. After a series of the right dominos falling at the right time, they ended up exploring and digging deeper and deeper into finding sunscreen that wasn’t pumped with chemicals and struggled to find something that they were satisfied with. They quickly realized there was a solution to filling this serious gap in sun protection, so they rolled up their sleeves and starter building what they now call Waxhead.

In this episode of The ReddyYeti Podcast Shannon drops some serious sunscreen science facts on us and frames exactly why he started Waxhead and where they fit in the tapestry of the skincare and sun protection industry.