Today I’m answering a great question from a friend: “Do you decide to write a book and then pick the topic, or do you already have the topic and then decide to write?”

For me, the answer was simple — I just wanted to be an author. That identity was important to me. The easiest path? Writing about something I’d already been talking about for years: workshop design. That’s how The 2-Hour Workshop Blueprint came to life.

In this episode, I share:

• Why author identity came before topic for me
• The role my podcast, community, and hundreds of conversations played in shaping my first book
• How procrastination (and a coffee with Jade Miller) helped spark my SPARK framework
• Why Substack has become my “book lab” for my next big idea around Work Fame
• The one reason you shouldn’t write a book (spoiler: it’s not for quick money)

If you’re thinking about writing your own business book, this episode will help you reflect on the bigger questions first: Who do you want to become? Who do you want to attract? And what do you want to create in the world?

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Show notes for every episode at https://podcast.leannehughes.com

P.S. Ready to take things up a level? Here are some ways I can help:

1. Watch My 2025 Speaker Reel: Let's energise your next event.
2. Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint. 

Let's connect on all the channels:

Leanne Hughes on LinkedIn

Leanne Hughes on Instagram

Visit my website: leannehughes.com

Email me: [email protected]

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