The Scott Townsend Show

#238 Why Opening A Bottle Of Louisiana Hot Sauce Shouldn’t Feel Like An Extreme Sport


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We celebrate the clean, bold flavor of Louisiana hot sauce and call out the frustrating plastic seal that slows breakfast to a crawl. We share a simple packaging fix and ask listeners to send their worst “who designed this?” examples for future features.

• brief history of Louisiana hot sauce and its simple recipe  
• the protective seal problem and why it fails users  
• a practical design tweak using a bold perforation stripe  
• other packaging pain points across everyday products  
• the case for user-centered packaging and small wins  
• appreciation for the brand alongside a clear request for change  
• invitation for listener stories about bad packaging

“I'd love to hear from you. What products make you wonder who designed this without thinking about the customer? Send me your stories, and maybe I'll feature them in a future episode of Designed Without the Customer in Mind.”


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Executive Producer: Ben Townsend
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The Scott Townsend ShowBy Scott Townsend