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In this episode of the FuturePrint Podcast, we sit down with Jeff Wetterston, head of labels and packaging at Keypoint Intelligence, to explore why digital printing has yet to gain a strong foothold in the packaging industry. Despite its undeniable advantages—faster turnaround, reduced waste, and increased flexibility—digital print still accounts for just 1% of total packaging output. So, what’s holding it back, and what will drive its growth?

Jeff shares insights into the industry's reluctance, the myth of cost crossover points, and how early adopters are using digital to enhance productivity rather than just cut costs. We discuss real-world case studies, the impact of industry consolidation, and why AI-driven consumer insights are making digital an essential tool for brands.

Could digital print finally be approaching a tipping point? Tune in to find out how converters and brands can harness its full potential to move from 1% adoption to 20% and beyond.

Key Topics:

• Why digital printing adoption in packaging remains low
• How cost misconceptions hold the industry back
• The role of AI, sustainability, and industry consolidation
• Real-world success stories of digital print transformation

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FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany