If you picture your average construction worker, he’s probably a strong, sturdy, male figure. But wait – you wouldn’t be entirely right! Women are making big gains in the construction industry, and our next guest on the BrandBuilders Podcast tells us it’s because there are some things women are traditionally very good at. Think about it – organizing, multitasking, and any detail-oriented management fit naturally into strengths commonly possessed by women in the workforce.

Christi Powell is the Women & Minority Business Enterprise Marketing Manager at 84 Lumber, a privately-held – and woman-owned – lumber company in the U.S. She’s also the head of a number of organizations to mentor women in the construction industry. She joins us now with the good news about what this means for your daughters, or anyone who works in a stronger, more diverse construction industry.