Above The Bar Copy Podcast

#24 - 3 prompts to fire up the sales messaging for your Mastermind or group coaching program


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If you have a group coaching program, a mastermind, or a 1:1 coaching service, you’ve probably thought, “I know what I do is incredible. I know the students inside my container are getting these amazing results once they get inside my program …

…. but articulating my offer promise, creating less cookie-cutter and more compelling sales messaging, and finding the right words for the exact right client I want to work with feels hard!”

So you’re sharing a ton of benefits and behind-the-scenes content for your program, talking about your story about how coaching has changed your life and business for the better … and then waiting and hoping this will all resonate with someone somewhere.

Or .. you feel a bit stuck on what to say because the students inside your container see massive shifts in their business after working with you, but those shifts look slightly different for each individual, so you’re not sure how to get more specific in your copy or really ‘explain’ what your students do inside your mastermind beyond ‘reach your dream business.’

You might also be having some doubts when it comes to charging more or selling your mastermind or group coaching program because ‘no one is going to buy that’ or ‘it’s a hard sell’ or ‘I’m not sure about making a clear program promise or pinning down a more niched audience because we do so many things for different people who are in all walks of life when they join my program.’ ’

If any of the above sounds familiar, welcome welcome, my lovely friend!

Today’s episode of the Above the Bar Copy podcast shares three copywriting prompts and examples that will help your craft more engaging, effective, eye-catching, and non-wishy washy sales messaging for your mastermind or coaching program so you can start to more clearly see all the good stuff you’re already doing and more easily articulate the amazing-ness of your offer to your future students.

Links from the show:

Not Your Mama’s Newsletters

Weekly email newsletter templates + prompts

Follow me on Instagram: @jennyrothcopywriting

Visit my website: www.jennyrothcopywriting.com

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Thanks for listening! :)

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Above The Bar Copy PodcastBy Jenny Roth

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