In this episode, I speak to Nancy Harhut, a behavioral science and marketing expert, co-founder of HBT Marketing, and author of Using Behavioral Science in Marketing. Nancy shares her insights on how behavioral science can transform your marketing strategy and help you avoid common pitfalls.

What We Cover:

🤔 The surprising mistake most founders make when pricing their product

🔍 Why being too positive in your marketing can backfire

💬 How a simple tweak in word choice can double your conversions

🎯 The underestimated power of autonomy in driving sales

🧠 Why "simple" messaging might not mean "vague" messaging—and how to strike the perfect balance

Nancy also drops actionable tips and hacks that you can apply immediately to level up your marketing, whether you’re just starting out or scaling up.

Resources Mentioned:

📖 Nancy’s book: Using Behavioral Science in Marketing - https://amzn.in/d/cVXKUEv

🌐 Visit HBT Marketing: https://HBTMKTG.com

📚 Recommended reads:

The Truth About Pricing by Melina Palmer - https://amzn.in/d/fZBv3Ao

What Your Customers Want and Can’t Tell You by Melina Palmer - https://amzn.in/d/a4zJmYd