This week we chat with Chad Hason, owner of Hason Haynes Woods and Candid Marcom. He and his partners in the firm have known each other since childhood, and the combination of Chad’s expertise in marketing strategy along with their design and production studio made for a perfect combination. Together they’ve worked with companies such as Lamlee’s and New Leaf Cannabis.

Chad previously had a career as a restaurant opener, which he assures Mark is not a term he made up himself. His role was to head into soon to be opened restaurants, hire and train a staff, set up, and move on once it’s up and running. He also explains his reasoning for opening restaurants but not running them was manyfold, but rooted in what he describes as an industry wide “sketchiness” at the time, nearly two decades ago.

Today in addition to his work with his agencies Candid Marcom and Hason Haynes Woods he is working in the cannabis industry with CanadaBis, a multi-faceted Canadian cannabis company with four pillars: hemp, research & development, retail, and cultivation. Chad is a massive supporter of the cannabis industry and cannabis in general, and it takes no encouragement whatsoever to get him to open up about it. We discuss how perception of cannabis has changed world-wide, from the old-school “reefer madness” to Canada’s recent embrace of medicinal and legal cannabis, and what he hopes to see in the future.

Chad’s also a proud member of Rotary Club, an organization that is known worldwide for their work to eradicate polio, and here in Calgary for their volunteer work with the dream home during the Stampede. Chad is a big believer in the saying “if you’re the smartest person in the room, you’re in the wrong room” and says that Rotary fixes that problem for him forever: “I will never be the smartest person in that room!” In addition to being able to give back to the community, it also allows him to mingle with some of the most influential people in the city. And as rumour has it, people are more than willing to mingle with Chad knowing there’s a chance to get a sample of his lasagna, which is claims is the world’s best.

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Hason Haynes Woods
Candid Marcom
CanadaBis