In this episode, we’re sitting down with Giancarlo Pacheco, Founder and CEO of Plan C Agency. Giancarlo has spent his expansive career working diligently to champion Asian talent, making it his mission to amplify Asian voices in advertising. Today, Giancarlo is revolutionizing the industry with his three-pronged approach, breaking expectations and encouraging major household brands like Old Spice and Olay to connect authentically with Asians and Asian Americans.

Once the only Asian kid in his entire class, Giancarlo is paving the way for generations of Asian talent to come. His lifelong dedication to uplifting the Asian community and outlook to always uplift and champion those around him shows just how much one person can change the game.

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