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Hey, it’s Colin Campbell, and in this episode, I’m sitting down with Chris Mason—one of the sharpest direct response copywriters and operational minds I know. He’s the secret weapon behind Brian Kurtz and the Titans Excel community, and he’s got a goldmine of insight on everything from delegation to AI-proofing your business.

Here’s what you’ll walk away with:

• A practical delegation system you can use to reclaim your creative energy and stay out of the admin weeds.
• The truth about books as front-end lead gen tools—how legendary marketers like Brian Kurtz and Eugene Schwartz built movements around ideas that still convert today.
• Bootcamps, guilt relief, and creating real community—why turning your book into an interactive experience can multiply impact and revenue.
• How to protect your business from the AI tidal wave—and the one thing no machine can ever replace (hint: it’s human).
• Plus: Chris breaks down how to turn any book—yes, even yours—into a powerful bootcamp by identifying teachable processes and simplifying complex ideas.

This isn’t just a conversation—it’s a blueprint for building something that lasts in a fast-changing world.

💡 If you’re a consultant, creative, or service provider who’s serious about using a book to grow your business, this one’s for you.

Grab your notebook. You’re gonna want to write this down.