The Delivery Prophets

24. Creating a Delivery-First Business Model with Deacon Rose


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In this episode of Delivery Prophets, we chat with Deacon Rose, co-founder of Coqfighter. We trace Coqfighter’s journey from a pub residency to nationwide expansion through strategic delivery partnerships. Deacon shares insights on brand building, working with Growth Kitchen, and the challenges of scaling a restaurant business. We also discuss new market players like DoorDash and their impact on commission structures. 

In this episode, we discuss:

  • Importance of delivery for restaurant growth and profitability
  • Strategies for optimising delivery operations and partnerships
  • Challenges faced by small independent restaurant operators
  • Expansion plans and regional adaptations for Coqfighter
  • Role of data in understanding customer behaviour and preferences
  • Navigating post-COVID changes in consumer dining habits
  • Future of delivery: sustainability and building strong restaurant brands


Links mentioned in this episode:

Coqfighter Instagram: https://www.instagram.com/coqfighteruk

Coqfighter: https://www.coqfighter.com/

Growth Kitchen: https://growthkitchen.co/ 


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The Delivery ProphetsBy theDelivery.World