From lessons learned being the spokesperson immediately after the shooting at Columbine High School, to running through a crisis communications scenario, understanding why your school staff and parents are essential in your crisis response, and when and how to respond to critical social media posts, Rick Kaufman joins me for a very in-depth and important conversation about crisis communications in schools. Rick provides tangible advice and many valuable lessons that may help you as you navigate your next crisis. You can follow Rick on Twitter at @Rjkaufman. Follow Ryan at @RyanpForan and his PR blog http://ryanprforan.blogspot.com/p/consulting.html.