Human Resources in History

#24 Devaluation of Rome’s Elite Brand


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Caracalla’s expansion of Roman citizenship diluted its exclusivity, weakening loyalty and identity. Modern businesses face similar risks when rapid growth dilutes their employer brand, leading to disengagement and inefficiency.


Timestamps:

00:00:36 Intro

00:01:23 Caracalla

00:03:31 The Edict of Antoninus

00:06:55 Modern example: consulting firms

00:08:23 Modern example: Mitsubishi Corp

00:09:17 Operational cost and law enforcement

00:10:00 HR insight: Growth Risks

00:10:55 Conclusion

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Human Resources in HistoryBy Kim Jinwook, Makoto Miyazaki