Looking to increase your income without creating new programs or courses? Lattice shares her personal experience making tens of thousands of dollars over the last years by squeezing more money out of existing high-ticket programs or courses. The first way to do this: offering a down-sell. This means providing clients with a self-study version or a less expensive access version of the program if they can't afford the full price. Lattice suggests emailing clients who didn't buy after a certain number of sequences with a down-sell offer, which expires in 24 hours. By providing this sense of urgency, she has seen an increase in conversions. But how much should you offer the down-sell for? The host recommends selling the down-sell option at 60% of the full price, rather than half the price. This way, you can still make a profit while providing value to clients who might not have been able to afford the full price. If you're looking for actionable strategies to increase your income with your existing programs or courses, don't miss this episode. Tune in now to learn from Lattice's personal experience and start making more money.

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