When Paulo Hutson Solórzano from A Medida Communications in Chattanooga, TN, started his business, he decided “more is good,” and embraced any project that came his way. His mentor advised a different approach.

While he toiled away building small websites and picking up random projects, she recommended Solórzano instead focus on his core skills. She encouraged him to gradually build a portfolio that differentiated him in the marketplace.

Solórzano’s mentor proved to be correct.

“Her helping me navigate, really focusing and strategizing on where I wanted to take the company in the next three to five years, saved me a lot of time, which is money,” said Solórzano.

Learning to navigate your expertise can be a difficult journey for any entrepreneur. Instead of a winning growth strategy, being a “jack of all trades, master of none” can be a detriment to a small business.

Embracing Your Ninja Power

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