What do you get when you mix sharp business instincts with a pun-based brand name?

In this episode of Innovator Insights, we’re joined by Colin McIntosh, the founder of Sheets & Giggles, a company that disrupted the sleepy bedding category with humor, heart, and hustle. Colin shares how he turned a joke into a crowdfunding success story, his lessons from being fired (three times), and why not tying your identity to your startup might be the healthiest business advice out there.

We dive into:

• Building a business from a half-watched Jonah Hill movie
• How humor can differentiate in a boring category
• Colin’s 4 rules for a great brand name
• The $284K crowdfunding campaign that launched Sheets & Giggles
• Lessons in price testing, brand building, and startup resilience
• His latest AI-powered venture: SheetsResume.com

This is a no-BS conversation on failure, creativity, and finding joy in the entrepreneurial grind.