Mass Appeal

#24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio)


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Questions Norman answered in this episode:
  • Tell us about your background in growth.
  • What is Omio?
  • Do you have localized marketing support in each market? Or are you able to centralize most of what you do in Berlin?
  • What are some of the biggest hurdles you face when penetrating a new market?
  • Why are you a big proponent of AI? How do you use it?
  • What is AI incapable of helping you with today?
  • How is your team leveraging AI around engagement and loyalty?
  • How do you port data into AI models?
  • How do you discern what is a good AI solution from others?
  • How much is this about training your employees how to effectively prompt AI?
Timestamp:
  • 3:13 Norman’s background
  • 8:24 What is Omio?
  • 10:03 The future of localization for foreign markets
  • 12:18 Hurdles to breaking into new markets
  • 14:00 5 ways AI enables his life
  • 15:45 Limitations of AI (it’s not creativity)
  • 19:15 AI for engagement and loyalty
  • 21:55 Tools to port your data into AI Solutions
  • 24:29 The 5 foundational AI models
  • 25:55 A/B testing AI content and training LLMs
  • 28:28 Training your employees to prompt AI
Mentioned in this Episode:
  • Norman Nielsen’s LinkedIn
  • Omio
  • Leaderz of the New School Podcast
...more
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Mass AppealBy adjoe