Kathryn Frankson is the Director of Event Marketing of Informa Connect

In this episode titled "How Data and Strategic Marketing Drive Better Event ROI", Kathryn Frankson shares her expertise on mining event data for insights and designing marketing strategies for today’s hybrid world. Topics include how to build on what’s working well, how to target specific audiences, and how to make your virtual and in-person experiences work together for the highest possible event ROI.