Filling Seats: The State of Enrollment Marketing in Higher Ed

24. Marketing a small school and pivoting for Gen Z with Lauren Mauldin of Mercer Law School


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In this episode, you’ll hear from Lauren Mauldin who is the Director of Communications & Marketing at Mercer University School of Law. Mercer is a small private school located in Georgia.

You'll hear her discuss:

  • how they convey their small school feel through virtual visits
  • how their strategy is changing to appeal to Gen Z
  • some creative strategies for meeting the increasing content demands with less resources

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Filling Seats: The State of Enrollment Marketing in Higher EdBy StudentBridge

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