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24: Matt Cheney ON: 7 Tips on How Coaches Can Increase Leads using Podcasting
In this podcast episode, Justin Moore and Celine Albertini interview Matt Cheney, a podcast and content creation coach. They discuss the importance of having a clear purpose and knowing your audience when creating a podcast. Matt shares 7 tips on how coaches can increase leads and engage with their audience. They also touch on the significance of user experience, incorporating video elements into podcasts, and creating a comprehensive strategy beyond just the audio content. The episode concludes with a discussion on providing valuable content, simplifying the customer journey, and encouraging engagement within the podcasting community.
Matt Cheney is a podcast and content creation coach with over 17 years of professional experience.
He has delivered content for global media platforms, brands, broadcasters and apps, producing EMMY award-winning music features, BAFTA nominated animations, and iTunes chart-topping podcasts, among other projects.
As the former Head of Audio for Vice Media UK and Rapid Pictures Post Production in London, Matt is well-versed in media and technology, as well as in leading and training creative teams. In his current business, KULT Media, he helps small businesses and marketing professionals develop inbound marketing strategies and grow their businesses through podcasts and content creation.
What We Discuss:
[00:08:19] Building trust from listeners is crucial for podcasters to generate leads and grow their businesses.
[00:06:06] Podcasts have the potential to be a powerful lead generation tool, with the ability to repurpose content and create various elements from the podcast.
[00:08:19] Podcasters should have a clear why or purpose behind their show, focusing on building trust and getting buy-in from listeners.
[00:08:53] Matt discusses the significance of having a clear purpose and vision for the podcast, and how it differentiates the coach from others.
[00:10:14] Providing advice on how to create a concise and compelling story that explains why the coach is in their current position and why someone should care.
[00:13:54] The importance of curating content that resonates with the target audience and avoiding the pursuit of big-name guests who may not align with the podcast's focus.
[00:18:29] Building trust and engagement with the audience by implementing two narratives - episode objective and series objective.
[00:19:55] Transforming the podcast into a story with a shared goal that keeps the audience engaged throughout the series.
[00:22:11] Taking into account the listener's experience, curating the content, and ensuring a smooth and pleasant audio and visual experience.
[00:27:25] Discussion on a popular podcast called Psychopathy, which focuses on psychology and case studies without discussing the guests themselves.
[00:28:22] Justin emphasizes the need for a comprehensive strategy for podcast success, including social media presence, email marketing, PR, and relevant calls to action.
[00:30:38] Highlighting the importance of engaging with the audience and promoting content through various platforms, emphasizing the need for empathy and finding the right audience for the podcast.
[00:36:34] Being consistent with your brand and providing relevant content to potential customers.
[00:37:29] Matt advises coaches to focus on encouraging their audience to consume more of their content rather than immediately asking them to buy something.
[00:38:27] Emphasis on the need to make it easy for people to stay engaged with your content and offers, to prevent confusion and increase the likelihood of purchase.
Episode Resources:
Kult Media | Website
Kult Media | Instagram
View all episodes
By Justin J. Moore
5
99 ratings
In this podcast episode, Justin Moore and Celine Albertini interview Matt Cheney, a podcast and content creation coach. They discuss the importance of having a clear purpose and knowing your audience when creating a podcast. Matt shares 7 tips on how coaches can increase leads and engage with their audience. They also touch on the significance of user experience, incorporating video elements into podcasts, and creating a comprehensive strategy beyond just the audio content. The episode concludes with a discussion on providing valuable content, simplifying the customer journey, and encouraging engagement within the podcasting community.
Matt Cheney is a podcast and content creation coach with over 17 years of professional experience.
He has delivered content for global media platforms, brands, broadcasters and apps, producing EMMY award-winning music features, BAFTA nominated animations, and iTunes chart-topping podcasts, among other projects.
As the former Head of Audio for Vice Media UK and Rapid Pictures Post Production in London, Matt is well-versed in media and technology, as well as in leading and training creative teams. In his current business, KULT Media, he helps small businesses and marketing professionals develop inbound marketing strategies and grow their businesses through podcasts and content creation.
What We Discuss:
[00:08:19] Building trust from listeners is crucial for podcasters to generate leads and grow their businesses.
[00:06:06] Podcasts have the potential to be a powerful lead generation tool, with the ability to repurpose content and create various elements from the podcast.
[00:08:19] Podcasters should have a clear why or purpose behind their show, focusing on building trust and getting buy-in from listeners.
[00:08:53] Matt discusses the significance of having a clear purpose and vision for the podcast, and how it differentiates the coach from others.
[00:10:14] Providing advice on how to create a concise and compelling story that explains why the coach is in their current position and why someone should care.
[00:13:54] The importance of curating content that resonates with the target audience and avoiding the pursuit of big-name guests who may not align with the podcast's focus.
[00:18:29] Building trust and engagement with the audience by implementing two narratives - episode objective and series objective.
[00:19:55] Transforming the podcast into a story with a shared goal that keeps the audience engaged throughout the series.
[00:22:11] Taking into account the listener's experience, curating the content, and ensuring a smooth and pleasant audio and visual experience.
[00:27:25] Discussion on a popular podcast called Psychopathy, which focuses on psychology and case studies without discussing the guests themselves.
[00:28:22] Justin emphasizes the need for a comprehensive strategy for podcast success, including social media presence, email marketing, PR, and relevant calls to action.
[00:30:38] Highlighting the importance of engaging with the audience and promoting content through various platforms, emphasizing the need for empathy and finding the right audience for the podcast.
[00:36:34] Being consistent with your brand and providing relevant content to potential customers.
[00:37:29] Matt advises coaches to focus on encouraging their audience to consume more of their content rather than immediately asking them to buy something.
[00:38:27] Emphasis on the need to make it easy for people to stay engaged with your content and offers, to prevent confusion and increase the likelihood of purchase.
Episode Resources:
Kult Media | Website
Kult Media | Instagram