NEGOTIATEx

24: Negotiating Success Beyond Zopa


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The NEGOTIATEx team is discussing the pros and cons of the Zone of Possible Agreement (ZOPA). The concept is popular, for better or worse, today.

However, what happens when your ZOPA and the other party’s don’t immediately intersect?

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NEGOTIATExBy Nolan Martin & Aram Donigian

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