On the latest episode of Peaking, Wyatt sat down with Julia, CEO of Kapwing, to dive into the wild ride of transforming an idea into a fast-growing startup.

Julia left a stable PM role at Google to chase a vision: make video editing accessible and fast for everyone — creators, teams, marketers, and beyond.

“Done is better than perfect.”

That’s been her mantra through:✅ Pivoting Kapwing from a meme generator into a full-fledged video editing suite✅ Navigating the highs (and rejection-filled lows) of fundraising✅ Embracing AI to reshape how video content gets created and shared✅ Choosing quantity over perfect polish when building a brand presence✅ Learning that every conversation — even the hard ones — is a chance to grow

If you’re a founder, creator, or just fascinated by how startups actually get built, this episode is packed with insights:

• Why storytelling matters more than pitch decks

• How AI is transforming video creation workflows

• The changing landscape of SEO in the era of generative search

• What Julia looks for when hiring rockstar team members

• And a sneak peek at Kapwing’s next big product, K2