On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Patrick Campbell, Founder, and CEO of ProfitWell. Acquiring customers, monetizing them, and retaining them are the 3 big growth levers. However, pricing is the forgotten growth lever. Patrick digs into how you can rethink your pricing and evolve it using a value metric to maximize your growth.

HIGHLIGHT QUOTES

Your price is what you charge and who you're targeting - Patrick: "Your price is the exchange rate on the value that you've created. And what's kind of beautiful about that is if we go a little bit lower, we can start to realize that everything we're doing is driving someone to a point of conversion or justifying that product or that value or that price that we're putting on that value. And so your pricing becomes, your monetization becomes, not only the number you're charging but also who are you going after."

YYou can find out more about Patrick in the links below:

• LinkedIn: https://www.linkedin.com/in/patrickccampbell/
• Twitter: https://twitter.com/patticus
• Email: [email protected]

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