Ryan discusses the complexities of managing advertising during the holiday season, particularly for B2B SaaS companies. He explores whether to pause ads, the implications of doing so, and strategies for maintaining engagement through top-of-funnel content. 

Takeaways

• Turning off ads can save budget but may hurt lead generation.
• Keeping ads running can lower cost per click due to less competition.
• Meta platforms see increased usage during holidays.
• Consider switching ad focus to top-of-funnel content during holidays.
• Avoid the learning phase by reducing budget instead of pausing ads.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

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