The first time I was in the room with prominent entrepreneurs, our social media didn’t come up until we were walking out the door trying to make sure there was nothing stopping us from being connected. I realized during a lot of these exchanges that when it came to business, I really was thinking about social media. Only from being around people who truly understood sales and marketing, did I realize that your business’ strength isn’t hinged upon the vanity metrics of platforms. Your success is hinged upon your ability to successfully sell and market in ways that help you turn a real profit. I was raised in a lot of ways by IG Gurus, but it wasn’t until I went offline that I realized what was really missing, and the answer wasn’t more content.