In this episode of Let's Talk ABM Declan chats to Mathew Kent, Senior Marketing Manager, UK & IE at Pega. Matt is a seasoned ABM professional, schooled in the latest thinking from ITSMA and with more than 15 years of B2B technology experience marketing complex software solutions to enterprises.

Here's what they cover:

- Why ABM is the right strategy for complex sales

- How to build a strong Sales and Marketing alignment

- What success looks like for Pega’s ABM strategy

- Advice on how to succeed at Account-based Marketing