Dr. Bradley Vines: "So how do we go outside the subjective and look at an objective understanding of how a sequence of sounds will influence people? On average that may be a little harder to do as maybe it needs some kind of translation".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception.

Soundbites

Soundbite #2.1 – Saxophone performance (07:57)

Soundbite #2.2 – What is music? (12:41)

Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45)

Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37)

Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27)

Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38)

Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10)

Soundbite #2.8 – The power of audio ads. (49:40)

Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03)

Soundbite #2.10 – What is the future of Audio Branding? (55:38)

Dr.Bradley Vines

Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience)

https://www.wavepaths.com/

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

#podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing

Music Amazilia Luciae by Skirk.

Supported by STHLM Music City https://www.facebook.com/sthlmmusic/

Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.