Every year, football’s biggest game launches the year’s biggest television ads, and Toyota and Lexus are no exception. This year it was Toyota’s turn with “Heroes,” an epic super hero—Super Mom—spot featuring Stumptown and How I Met Your Mother star, Cobie Smulders. We’ll hear from our own big game ad experts, Mia Phillips and Dan Nied, as well as Saatchi & Saatchi Executive Creative Director, John Payne, to go behind the scenes to learn how it all comes together by kickoff.

For more on the spot and to see the dramedy unfold, click here.

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