Santiago and David discuss the Consciously Ethical principle: “This principle represents the company's conscience and it encourages an effort to be made to think through any decision which has potential ethical implications.”

Ensuring fully ethical processes and decision making at all stages is highly complex, so Santiago and David discuss why IDEMS strives to be Consciously Ethical. This principle aims to make ethical decisions a positive option, highlighting the importance of thinking carefully through options to try to prevent causing harm.