How do you push yourself to continue to learn?

Do you latch onto the latest buzzword, or do you find new & innovative strategies for your team?

Melissa Todisco is the new VP of Marketing at Concentric.  She was drawn to Concentric because they are disruptive.  They don’t sit back and wait for others to pave the way in front of them, they are pioneers.  Melissa fell in love with telling innovation stories during her time consulting for companies like 3M, and she is looking to tell those same stories at Concentric.

She’s always looking for a better way to measure business success through data and analytics.  Concentric allows clients to test their go to market strategy in a simulated environment before they bring it to the public.  This includes tactics, pricing, market share strategies, and more.

Melissa joined us for this episode of The Intelligent Marketer to talk about Concentric, forming teams & messaging, and the future of marketing analytics.