The Bed and Breakfast Academy Podcast

#24 The Importance of Knowing Your B&B Guest - Marketing Tip #9

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Welcome to the B&B Academy podcast.

I'm Karen, the founder and owner of Bed and Breakfast Academy, helping aspiring and existing B&B owners to create a B&B lifestyle you'll love living with guests who become loyal fans and keep returning.

Visit the Bed and Breakfast Academy Website for more information about the Online Course and Mini Workshop.

In this episode, which is #9 in the Taking Control of your B&B Marketing 2024 series,  I delve into the significance of understanding your ideal bed and breakfast (B&B) guests to simplify marketing efforts. I emphasise the need for clarity in defining your ideal guest profile, enabling tailored marketing strategies and enhancing guest satisfaction.

I share insights on how guest demographics and preferences can evolve over time, influenced by factors such as changing trends and external events like the COVID-19 pandemic. By focusing on a few key guest profiles, B&B owners can streamline marketing efforts and create a more personalised guest experience.

I also highlight the significance of staying informed about discrimination laws and adapting marketing messages accordingly. Overall, the episode provides practical tips for B&B owners to attract and retain loyal guests while optimising marketing strategies.

Other blog posts mentioned in this episode:

  • Marketing Tip #6 - 6 Reasons to Write a blog for your bed and breakfast 
  • Marketing Tip #7 How does Pinterest work and why you need it for your B&B
  • Marketing Tip #8 3 Reasons why email marketing is important for your B&B
  • You can find out more about protected characteristics on the Equality and Human Rights Commission website here in the UK >> Protected Characteristics.
  • Thinking of running a dog friendly B&B? Check out this blog post here >> A practical guide to running a dog friendly B&B
  • Your Smile File - Take control of your B&B Marketing in 2024
  • Your FAQ File - How to use frequently asked questions for effective B&B Marketing
  • And those negative reviews - Using negative reviews to market your B&B

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    The Bed and Breakfast Academy PodcastBy Karen Thorne
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