Google Ads feels like a minefield, but most teams miss the two things that actually move performance. If you're spread too thin or unsure what to prioritise, this episode cuts it down to what matters: targeting real buyer intent and getting conversion tracking right.

You’ll learn why exact match search gives you control, how to filter out wasted spend, and why poor tracking quietly drains budget every day.

Fix these two areas, and your account becomes clearer, more efficient, and far easier to scale.