Nicole chats with Ron Baker, author and VeraSage Institute - Think Tank Founder.

Value Pricing: Setting a price commensurate with the value you’ll create for the customer before you do the work.

Value Pricing: Is pricing certainty and reduced risk. When you offer a fixed price with options - customers love it.

Value pricing: Is NOT using an estimate of costs calculated out to a fixed price.

Repetitive tasks have been replaced by technology: More can be done in less time. Businesses that sell time (the billable hour) are being forced to change their business model.

Time doesn’t determine value: Value is a feeling not a number.

Define the business problem: Assign a value and get to work.

Give the customer pricing options: To differentiate service expectation levels.

For more information: Go to www.verasage.com or www.thesoulofenterprise.com