Marketing Bound: For New B2B Marketers

#24: Values over Revenue, with Mompreneur, Marina Byezhanova


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Marina Byezhanova has two identities: businesswoman and mother. And her happiest moments are when both of her worlds collide. The recruitment expert co-founded Pronexia and InfluenceHR. She was featured in Forbes, Fast Company, and Success Magazine. 

In this episode, Marina shares stories about how she immigrated to Canada in her teens; how tough it was to get a job with an unpronounceable last name; and the lessons she's learned in her 10 years of being an entrepreneur. Specifically, she shares the time they had to fire a HUGE client because their values didn't align. And this was at a time when they were growing their business. Definitely, a tough choice, but it helped build their reputation and success. 

Listen to hear more from Marina and how she built her personal brand through Linkedin.

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Marketing Bound: For New B2B MarketersBy Laura L. Bernhard

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